Dunlop strengthens sales with the 3D Catalogue and 3D Content Creator

Dunlop Footwear develops and produces high-quality boots for professionals in sectors such as agriculture, construction, and the food industry. The boots are worn worldwide in challenging conditions, where protection and comfort are essential.

The challenge

Dunlop works with distributors and sales partners worldwide. During sales conversations and client visits, Dunlop wanted to be able to show new boots and concepts, even when these were not yet physically available. Traditional materials such as photos and prototypes offered too little flexibility, while developing costly prototypes was necessary. This made it difficult to present product details and distinguishing features convincingly.

Our solution

Since implementing MetaChef's 3D Catalogue, Dunlop presents its boots interactively, without relying on physical samples. This is not only more sustainable, but also cost-saving. All products are managed centrally, allowing salespeople and distributors to easily navigate the range and compare models. With the AR functionality, customers view boots directly in their own environment via smartphone or tablet. The 3D models are also integrated with Amazon's 3D viewer, so products are presented visually and interactively within e-commerce as well. This way, Dunlop has access to up-to-date, high-quality content worldwide that supports sales and e-commerce.