Unique carrot varieties come to life in 3D at Bejo
Bejo is an international family business specializing in the breeding, production, and sale of vegetable seeds. With locations in over 30 countries and over 2,200 employees, Bejo works on vegetable varieties for today and the future.
The challenge
Bejo presented its collection of vegetable seeds and variety assortment primarily with physical catalogues. This format offered limited possibilities to showcase the assortment in a dynamic and interactive way to new customers and business relations.
Bejo therefore wanted to deploy additional tools to present its unique collection better and more attractively.
Our solution
For Bejo, a selection of unique carrot varieties was converted into digital 3D models during the harvest season. These are presented in a 3D Catalogue, integrated on Bejo's website, where visitors can view the varieties interactively.
The unique characteristics per variety are highlighted with touchpoints that display additional information. This allows Bejo to present its varieties in a clear and contemporary way, while the 3D models remain flexibly deployable for communication with customers and business relations.
