Oliehoorn accelerates time-to-market with the 3D Content Creator

Oliehoorn is a Dutch family business known for its delicious sauces. From fry sauce to curry, mayonnaise, and ketchup, Oliehoorn has been bringing flavor to eating moments for decades.

The challenge

At Oliehoorn, the volume of visual content and the demand for various visuals such as packshots, HERO images, and 3D models grew. At the same time, retailers wanted to have visual content available before packaging was physically available. Manually managing and updating packshots created a risk of inconsistencies and a lack of oversight.

This led to the following challenges:

Having visual content ready in time before physical packaging
Consistent use of visuals across all channels
Centralized management for marketing and sales

This made it difficult to work quickly and efficiently with up-to-date and consistent visual content.

The solution

Since implementing MetaChef's 3D Content Creator, Oliehoorn generates packshots and other visuals entirely based on 3D models. From a single 3D model, products can be displayed in different angles, styles, and resolutions, even before packaging is physically available.

All 3D models are centrally managed in the MetaChef 3D Catalog. As a result, marketing and sales always work with up-to-date and consistent visuals, while changes to packaging are easily implemented. This approach accelerates the production process and significantly reduces time-to-market.