VanDrie Group uses the endless possibilities of 3D
A market leader such as VanDrie Group owes it to itself to be a forerunner in the field of innovation. A cut book completely in 3D was the first step. This allows a customer to view a piece of veal from all sides and also receive information about the cut. It’s much clearer and more efficient than a cut book with photos. VanDrie Group asked MetaChef to realize this for them.
About VanDrie Group
The VanDrie Group is a Dutch family business with branches in the Netherlands, Belgium, France, Italy and Germany. The company is the world market leader in veal, calf feed and calfskins. The VanDrie Group is a chain producer and therefore unique in the world.
The solution
We have made a 3D model of all the calf parts that VanDrie Group sells. Subsequently, the old photos in the cut book were replaced by the dynamic and complete 3D images.
The VanDrie Group’s customers can now quickly and easily visit the digital cut book – the Vealcuts App – and have better insight into the VanDrie Group range. Each piece of meat can be turned and viewed from all sides. Additional information can even be linked to the model, such as recipes and videos.
In addition, each cut has a name and a code. The code in particular helps to prevent miscommunication about the specific cuts of meat during contact with customers.
Stealing the show at the trade show
Now that the VanDrie Group has its entire range in 3D, the applications are endless. Therefore, they asked us if we wanted to contribute ideas about a distinctive presentation at a trade show. We programmed six special 3D veal models and made them visible in a holobox: the 3D images became holograms. Visitors could spin the meat themselves and see every detail. It’s a whole new, ground-breaking way to interact with customers.
Educate and train your own employees
Step by step, VanDrie Group goes further. With its 3D graphics, it can do a lot more. For example, it can train employees by applying virtual reality (VR) or augmented reality (AR). A big advantage of this is that it is easy to add different languages. In this way, the thousands of VanDrie Group employees can be trained in an efficient, cost-effective way, in their own language.
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