Making the unknown visible in product choices
Knorr invests a lot of time consumer research. How do they think, how do they live, and how do they eat? The Insights Monitor helps the Knorr team to gain more and better insights during online market research.
Over Knorr
Unilever is een multinationale onderneming in fast moving consumer goods, met een uiteenlopend assortiment producten. In Nederland brengen ze zo’n 40 bekende merken op de markt, waaronder Knorr.
The solution
De verpakking van de Knorr Wereldgerechten Mexicaanse Burritos is omgezet in een 3D model. Daarna is deze toegepast in de MetaChef Insights Monitor en op de Knorr website zichtbaar voor consumenten.
De data die zichtbaar worden in het dashboard helpen de onderzoekers bij Unilever veel extra informatie te verkrijgen over wat consumenten belangrijk vinden als ze producten en verpakkingen bekijken en beoordelen.
Discover our applications
Catalogue
Combine product and packaging in real time, directly in front of the customer, and shorten development time.
Configurator
Combine product and packaging real time, together with your customer.
Insights Monitor
Research and monitor how customers or consumers view and use your products online with MetaChef Insights.
Content Creator
Automate your visual content! Get more out of your 3D images by creating your own mood images, videos and packshots.
Augmented Reality
Inspire & convince customers of your vision of the category. And put your products on the shelf in real time with the help of AR.
Product Presentation
Convince your customers or consumers of the quality of your product and attract maximum attention with lifelike product presentations.