3D food package

5 voordelen van 3D product visualisaties

Companies must adapt faster and faster to the continuously changing circumstances and ensure that they enter the market on time with new products. Time-to-market is increasingly becoming a critical success factor and predictor of market success. Due to the usually high level of competition, it also seems difficult to be noticed with your product and company.

Companies therefore have a greater need for speed in the development and launch of new products, packaging, and eye-catching point-of-sales material. But this should not be at the expense of the quality and the thought behind the concept.

The use of 3D visualisations offers the solution in the rapid development of products and packaging. In addition, it can also be used as a powerful POS material. 

Read more below or go directly to the five advantages of a 3D product visualisation.

Traditional and time-consuming process

A traditional New Product Development process always starts from a problem or an idea. After an exploration phase, ideas are developed on the basis of (digital) 2D sketches, after which the detailed product design is started and mock-ups are made. When the product is almost finished, it is tested and evaluated on the basis of mock-ups or packshots with customers or end users. After the test round, a final packaging design and various marketing resources are worked out. With the help of a sales team, the product is marketed and hopefully sold!

Essential or not, making mock-ups, packshots and product photos remains an expensive and time-consuming process – especially when a new product range is being developed, a textual change has to be made in the ingredient list or a design adjustment has to be made, because then you have to start all over again.

With the use of 3D visualisations, you can avoid this time-consuming and expensive process. Digitally converting your product or packaging into an interactive 3D model helps to present your product in a powerful way, communicate better with your team, save costs and more. The five advantages are explained below.

The five advantages of using 3D product visualisations:

  1. Design efficiently and eliminate errors
  2. Communicate better about the product
  3. Save on mock-up and photography costs
  4. Increase sales through powerful presentation
  5. Improve product experience

1. Design efficiently and eliminate errors

With 3D software, the graphic design (2D) can be easily interpreted and converted to the structural form of the packaging, without affecting the graphic design and without having to do physical testing. In addition, the software has been developed to such an extent that it makes it possible to simulate printing and finishing operations one-on-one, in the correct order. This allows the technical feasibility to be tested quickly in the process and any errors can be discovered at an early stage!

2. Communicate better about the product

3D technology makes it possible to get an ultra-realistic picture of reality. Various effects such as embossing can be assessed at a detailed level. Because the design can be rotated 360 degrees, you also get immediate insight into how the design idea will look in real life. By sharing the ultra-realistic images with the team or a customer, better and faster decisions can be made together because everyone has the same kind of information.

3. Save costs

By means of interactive 3D visualisations, you can save on mock-up and photography costs. Once designed, the visualisations can be used endlessly. Do you want to add or change text, colour coding, adjust the appearance or, for example, add/change packaging in the 3D model? You can easily give the product a new look. It’s all possible, real time, with just the push of a button!

4. Increase sales through powerful presentation

A 3D visualisation is a powerful and professional means to present because it gives a very realistic representation of the product or packaging, it can be viewed from all sides and can be given any desired appearance. Of course, a physical product remains the best option to use during a sales conversation, but if there is no sample or dummy of the product available yet or if it is too expensive, a visualisation of the product in 3D is the best alternative.

Furthermore, a 3D model is the ingredient for packshots or 3D animations that can be used by the marketing department.

In summary: You can go in all directions with one 3D model. One image, a thousand possibilities!

5. Improve product experience

The quality is high and consistent, and the product and brand experience can be shared with the consumer at any time and through any medium! Via print, video, but also for online sales via e-commerce. The consumer can see a realistic version of the product in the webshop prior to the purchase. The consumer will have the same experience with the product online as they would in a physical supermarket (they can see, grasp, and turn it around) because 3D images can be rotated 360 degrees and can therefore be viewed from all sides. Make better, well-considered choices and save time! In short, with 3D images of a product, you get an ultra-realistic representation of reality, you are aligned with your colleagues and you can increase your sales. All that in a short time!

Are you curious and/or do you want to visualise your product in 3D?